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System will be devised
that ensures patient
friendly procedures
and offering of prompt
services to patients. |
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Promotion
of services will be
made applying every
possible avenues including
publicity through multimedia
using local FM, promotion
of outreach activities,
developing of effective
referral network, promotion
through satisfied patients,
good rapport with community
etc. |
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Field
workers will be appointed,
trained and mobilized
for case identification,
counseling and advocacy
on eye care health.
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Patients
counseling service will
be strengthened and
will be used as strategy
for service marketing. |
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"Cataract
package tour to Lumbini",
as a promotional strategy
"cataract package
tour to Lumbini"
for fixed price will
be introduced. The fixed
price will include cost
for screening cataract
patients, transport,
food and surgical charge
for the patients and
one attendant as well.
For this, tie up with
NGOs and charitable
organization in North
India will be made. |
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Subsidized
pricing policy will
be adopted also for
private cabin in the
hospital in summer season
when demand is low to
increase bed occupancy
rate. |
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Reservation
system for surgery will
be introduced as a measure
for managing demand
variability. |
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In
peak season, in order
to manage demand variability,
leave will be granted
only of the leave earned
during peak season {December
to February} except
for emergency reasons,
for all employees. |