Demand Generation
 

In order to increased demand for services, following strategies to attain the goals will be aggressively pursued.-

 
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System will be devised that ensures patient friendly procedures and offering of prompt services to patients.
 
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Promotion of services will be made applying every possible avenues including publicity through multimedia using local FM, promotion of outreach activities, developing of effective referral network, promotion through satisfied patients, good rapport with community etc.
 
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Field workers will be appointed, trained and mobilized for case identification, counseling and advocacy on eye care health.
 
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Patients counseling service will be strengthened and will be used as strategy for service marketing.
 
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"Cataract package tour to Lumbini", as a promotional strategy "cataract package tour to Lumbini" for fixed price will be introduced. The fixed price will include cost for screening cataract patients, transport, food and surgical charge for the patients and one attendant as well. For this, tie up with NGOs and charitable organization in North India will be made.
 
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Subsidized pricing policy will be adopted also for private cabin in the hospital in summer season when demand is low to increase bed occupancy rate.
 
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Reservation system for surgery will be introduced as a measure for managing demand variability.
 
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In peak season, in order to manage demand variability, leave will be granted only of the leave earned during peak season {December to February} except for emergency reasons, for all employees.


Service / Demand / Quality / Networking / Research / Management

 
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